IDI DESIGN AWARD WINNERS 2005
Visual Communications
WINNER
Appassionata Flowers visual identity by David Smith of Atelier David Smith.
JURY COMMENTS
This design is an example of effective branding. The use of high quality photographic material is very skilful. It uses a sensitive treatment of typography to create an immediately memorable impression. It gives class to its client’s business. The design outcome is innovative despite a relatively low budget.